Image and business communication

Batyrov A.B. - Candidate of Economic Sciences, Assistant Professor, Jangeldina N.N. - Master's degree, Assistant. 1. MOOC Characteristics 1.1 Course Objective: The purpose of the discipline is to provide an idea of the types of images, competence in business communication, ways to develop competence, manage and document business communication. The discipline is aimed at the speech, logical and psychological foundations of business communication, the use of non-verbal means in various forms of business communication in the system of interpersonal and social relations 1.2 Course Tasks - To familiarize students with the fundamentals of image typology, methods of developing competence in business communication, forming a professional image, and developing effective communication skills with clients. - To teach the principles, methods, and techniques of image building in the field of social and cultural services. - To develop professional competencies in image formation and the application of ethical principles in work that ensure successful business relationships and a high level of service. 1.3 Learning Outcomes: Аpplies knowledge about the types of image and the basics of business communication, uses speech, logical, psychological and non-verbal means of communication for effective interaction in a professional environment and documentation of business communication. 2. Prerequisites: School program 3. Post-requirements: Hospitality industry basics 4. Number of Academic Credits / MOOC Duration - 4 credits 5. Course Level: Intermediate