Business Planning in RHB

Yessilov Asylkhan Burambekovich: Assistant Professor, PhD, Ramankulova Aigerim Muratovna: Assistant, Master’s degree, 1. MOOC Description 1.1 Objective The purpose of the discipline is to develop knowledge and practical skills in business planning within the restaurant and hotel business, including market analysis, financial forecasting, and strategic planning. By studying the discipline, the student learns to design viable business plans, assess risks, and ensure sustainable development of hospitality enterprises. 1.2 Course Objectives - To familiarize learners with the theoretical foundations and modern approaches to business planning in the restaurant and hotel industry; - To teach the application of key tools and methods for developing business plans, including market research, financial planning, and risk assessment; - To develop skills in analyzing business environments and making strategic decisions to ensure the efficiency and competitiveness of hospitality enterprises. 1.3 Learning Outcomes Applies the principles and methods of developing business plans, uses market analysis and strategic planning tools to create viable business plans adapted to the specifics of the restaurant business. 2. Number of Academic Credits / MOOC Duration 5 credits 3. Course Difficulty Level Intermediate 4. Prerequisites: Fundamentals of entrepreneurial activity in the restaurant and hotel business. 5. Postrequisites: Hotel industry.