Online course

Business Planning in RHB

  • 5 sections
  • 34 materials
  • 1 test
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Description

About the course

Yessilov Asylkhan Burambekovich: Assistant Professor, PhD,

Ramankulova Aigerim Muratovna: Assistant, Master’s degree,

1. MOOC Description

1.1 Objective

The purpose of the discipline is to develop knowledge and practical skills in business planning within the restaurant and hotel business, including market analysis, financial forecasting, and strategic planning. By studying the discipline, the student learns to design viable business plans, assess risks, and ensure sustainable development of hospitality enterprises.

1.2 Course Objectives

  • To familiarize learners with the theoretical foundations and modern approaches to business planning in the restaurant and hotel industry;
  • To teach the application of key tools and methods for developing business plans, including market research, financial planning, and risk assessment;
  • To develop skills in analyzing business environments and making strategic decisions to ensure the efficiency and competitiveness of hospitality enterprises.

1.3 Learning Outcomes

Applies the principles and methods of developing business plans, uses market analysis and strategic planning tools to create viable business plans adapted to the specifics of the restaurant business.

2. Number of Academic Credits / MOOC Duration 5 credits

3. Course Difficulty Level Intermediate

4. Prerequisites: Fundamentals of entrepreneurial activity in the restaurant and hotel business.

5. Postrequisites: Hotel industry.

Contents

Course programme

Section materials and tests open once you are enrolled.

  1. Module 1 6 items
    • File Lecture 1
    • URL Video lecture 1
    • File Lecture 2
    • URL Video lecture 2
    • File Lecture 3
    • URL Video lecture 3
  2. Module 2 12 items
    • File Lecture 4
    • URL Video lecture 4
    • File Lecture 5
    • URL Video lecture 5
    • File Lecture 6
    • URL Video lecture 6
    • File Lecture 7
    • URL Video lecture 7
    • File Lecture 8
    • URL Video lecture 8
    • File Lecture 9
    • URL Video lecture 9
  3. Module 3 6 items
    • File Lecture 10
    • URL Video lecture 10
    • File Lecture 11
    • URL Video lecture 11
    • File Lecture 12
    • URL Video lecture 12
  4. Module 4 6 items
    • File Lecture 13
    • URL Video lecture 13
    • File Lecture 14
    • URL Video lecture 14
    • File Lecture 15
    • URL Video lecture 15
  5. Final control on MOOCs - test tasks 1 item
    • Quiz Test
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